CBPM Workshops and the Challenges of Marketing

I’ve scheduled two CBPM, one in Durham, NC on May 29 and one in Santa Clara, CA on June 12. While setting up the workshops was not easy, marketing them has been more of a challenge.

For various reasons I cannot use PMI chapters to market the sessions, at least not for now (yes, I’m working on that). So, I’ve relied on emails and social networking sites to get the word out. The jury is out as to how well these approaches will work vs. using PMI chapters.  I’ve also communicated with prior attendees who may have co-workers who are interested.

I guess I’m hitting the typical challenges of most startups: you have a great idea but trying to get the word out is a challenge. Thoughts? Suggestions welcome!

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