I just finished reading Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath. If you want to carry your message across; if you want to sell your story; if you want people to follow you, this book is for you.
Why do some stories stick (e.g., urban legends such as the razor blades in the Halloween candy; Its the economy, stupid) while others die? This book tells you how to do it.
Next time you are faced with selling a concept, like when Stephen Denning was demoted and put in charge of Knowledge Management, something no one wanted to hear about yet he not only sold the concept but made it one of the top priorities at the World Bank, refer to this book. It is that important!
Jose Solera, MBA, PMP