Made to Stick – Secrets of getting your message across

made-to-stick.jpgI just finished reading Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath. If you want to carry your message across; if you want to sell your story; if you want people to follow you, this book is for you.

Why do some stories stick (e.g., urban legends such as the razor blades in the Halloween candy; “It’s the economy, stupid”) while others die? This book tells you how to do it.

Next time you are faced with selling a concept, like when Stephen Denning was demoted and put in charge of Knowledge Management, something no one wanted to hear about yet he not only sold the concept but made it one of the top priorities at the World Bank, refer to this book. It is that important!

Jose Solera, MBA, PMP

Leadership … a few comments

West PointMy last role at Intel was leading a leadership development effort for a large group in the IT organization. I learned a lot about leadership, its development, and what it takes for such a development effort to succeed in an organization (not easy). As I surfed our blog site, I looked for leadership articles and was not able to find any that address a few key concepts that I think are critical for all leaders and, in our case, project managers. (This blog was first published on 28 March 2008 at Continue reading Leadership … a few comments