From “Good to Great” to Fallen

The May 25th, 2009 issue of Business Week’s cover story was about a new book by Jim Collins, author of Good to Great, on how a number of the companies that he and his team had followed in Good to Great had fallen from their high perches.


Collin’s new book, How the Might Fall, describes the stages of decline he and his team discovered:

  1. Hubris born of success
  2. Undisciplined Pursuit of More
  3. Denial of Risk & Peril
  4. Grasping for salvation
  5. Capitulation to irrelevance or death

Very interesting reading but what does this have to do with project management? Wehowthemightyfall.jpgll, as PMs we need to be cognizant of the business and understand how our efforts can help or hurt the business grow and stay alive. We should expand our reading beyond pure PM materials. I’m ordering my copy of How the Mighty Fall right now. If you haven’t read Good to Great, I recommend you do.

CBPM Workshops and the Challenges of Marketing

I’ve scheduled two CBPM, one in Durham, NC on May 29 and one in Santa Clara, CA on June 12. While setting up the workshops was not easy, marketing them has been more of a challenge.

For various reasons I cannot use PMI chapters to market the sessions, at least not for now (yes, I’m working on that). So, I’ve relied on emails and social networking sites to get the word out. The jury is out as to how well these approaches will work vs. using PMI chapters.  I’ve also communicated with prior attendees who may have co-workers who are interested.

I guess I’m hitting the typical challenges of most startups: you have a great idea but trying to get the word out is a challenge. Thoughts? Suggestions welcome!